iDealer Services is here as your marketing partner. Not only will be help you increase your traffic, but we will help you convert that traffic into paying customers while saving you time, money and headaches.
Our Automotive SEO will bring customers to your website in greater numbers than ever before. Our Auto Dealer Video Marketing techniques will work to convert the traffic. And our Auto Dealer Sales Support services such as our Virtual Auto Dealer BDC department and our Auto Dealer eBay Management services will ensure that sales are maximized. Call us at 203-930-6724 to learn how to take advantage of our services.
So you want to get your auto dealer website to the top of the search engine heap, right? Who doesn’t? If you are not on page one, you are nowhere. In order to do so, you start messing with your website. fooling with this and fooling with that. You probably end up adding a ton of useless content to try to convince Google that your website should be number one. For one, you are probably going about that part all wrong. In fact, you may even be hurting your SEO efforts. But that is a discussion for another time.
What I am here to tell you in this post is that most of your automotive SEO work should be done away from your website. It’s true. Did you know that one of the biggest factors that determines how high your website ranks on the search engines is how many other websites are linking to yours. What those links say (anchor text) and how important those linking sites are (authority) in the eyes of Google determine how powerful the links are.
External links determine just how important your website is in the scheme of things. Think of each link pointing to your website as a vote. The more votes you get, the more successful you will be. Any smart auto dealer marketing campaign must include a link building strategy. Link building is a time consuming and arduous process and in most cases, a professional is needed to do it correctly. But you will get better automotive SEO results from link building than you will any other form of SEO work on your website.
iDealer Services Can Get Your Site To The Top.
For A Free Consultation call 1-203-930-6724 or fill out the simple form below.
The biggest buzzword in the SEO world over the last three years has definitely been SOCIAL MEDIA or SOCIAL NETWORKING. Right away, when people hear these words today, they automatically think of Facebook and twitter. But a good auto dealer social media strategy should involve much more than a Facebook page.
Social Media encompasses a wide variety of platforms that should be knitted together to give your auto dealership the greatest value. A car dealership’s social media campaign should ultimately include, video, articles, blogs, social networks and forum commenting. Combined, the whole has a much greater value than the sum of the parts. Combined, your dealership’s message, good name and reputation become more visible to the community at large.
When done successfully, you will enjoy a great advantage over your competitors who have neglected the reality of our digital age. And in the end, you will win the game.
Talk to iDealer Services About Implementing And Managing Your Dealership’s Social Media Campaign. Call Us at 203-930-6724 to learn more, or simply complete the form below to have a social media expert contact you.
You want to sell more cars, and you want to sell them via your website. Nothing new there. Everyone wants the same thing. But only smart dealers who know their automotive SEO will get there. How? Well, that is a difficult question to answer in this short post. But I can tell you that it all begins with knowing what to SEO for? That is another way of saying you must do your keyword research.
People are not always searching for your products or your brand on the internet the way you think or guess they are. And even if they are, they may not be the best keywords to go after for your business. For example, you may sell Toyotas in Denver for a living. So you set up your website and focus all your Automotive SEO efforts on the keyword “New Cars” or “Toyota”. Good luck trying to show up on the first page of Google for those terms. The amount of competing websites and giant companies fighting to get on the first page for that keyword make it virtually impossible for you to do so.
You will probably have much more success focusing your website and you SEO narrower but more targeted terms like “Toyota Dealer Denver” or “Toyota Corolla Quote Denver” or “Used Toyota Denver” — You get the point.
But before you guess on what those terms should be, you need to do your research to see just how many people are searching for your terms and gauge the competition for them.
This is not an easy process and does take some time to learn. But it is essential. The last thing you want is to spend months on end and countless dollars on your SEO and internet marketing strategies only to find out you have been barking up the wrong tree all along.
So do yourself a favor and MAKE SURE you know just what to SEO for. The effort will payoff in increased web traffic and increased auto sales for your dealership.
iDealer Services SEO Program includes extensive keyword research to insure you get the highest ROI on your internet marketing investment.
Call 203-930-6724 For A Free Consultation, or complete the simple form below.
Just last week, I was talking to a rep from cars.com. He was telling me that the dealers on his site who have been using video, were able to keep visitors on the page longer than the dealers without video. The problem with this is that it reminds me of a conversation I had with the waitress at a diner a few years back. She was complaining that the diner gives free re-fills on coffee. Basically, she was upset that the free refills were enticing people to sit in the booth longer, but they weren’t spending any more money. And that was costing her money.
I am a huge believer in the power of automotive video marketing as a sales tool. But it must be used as a sales tool. Auto dealers are all jumping on board the video train right now as they should. But they are going about it the wrong way. Slapping together an automated video consisting of pictures of the car already on the site, with cheesy music and and a bad computerized voice over adds no value to the car shopper. It doesn’t do the necessary job of actually selling the car.
Sure people might be on the site longer, but so what? If it is not selling more cars, or at least the car in question, is it really worth having? Your used car videos should be compelling. Should tell a story about the car. Should show the car in action and should be REAL. With those elements in place on your videos, your videos will SELL CARS.
iDealer Services is a master at producing such videos at a low cost.
Call us at 203-930-6724 to see how we can help you sell more cars with the power of video. Or fill out the form below to have one of our Automotive Video Consultants Call You.
For a limited time, you can have one of our automotive SEO experts evaluate your website SEO. Get free tips, ideas and effective strategies, all free for a limited time.
August 24th, 2010 
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